Archive for March, 2010

WHITEHALL IN THE NORTH?

Friday, March 26th, 2010

Whatever your overall views of the Chancellor’s budget this week, and the overwhelming response from business seems quite positive, the confirmation by Alistair Darling that 15,000 civil service jobs will be re-located from London to the provinces provides the North West with a superb opportunity.

If press reports are to be believed, Liverpool appears to have got its nose in front in terms of the Ministry of Justice jobs that are heading North, with the city centre Pall Mall site apparently winning the approval of Regional Minister Phil Woolas.

Manchester is developing its very own ‘Whitehall of the North’ initiative near Piccadilly Station, a new commercial super campus that will be able to house up 5,000 government staff.

It is vitally important that part of Preston’s strategy for the future includes quality commercial space, suitable for this type of activity. Unless the newest city in the UK can get it’s act together and develop an attractive office proposition, it will not only miss out on potentially attracting government posts to Lancashire, but may also be in danger of losing the departments that it currently has, including the 2,000 or so Department of Work and Pensions based in the Preston Office Centre on Lancaster Road.

Given the fragile state of the economy, all possible inward investment wins must be keenly fought for, weather that investment is from the  public or private sector, and the North West region is well placed to make a strong bid for a significant number of those 15,000 jobs.

TALKING ABOUT REGENERATION

Friday, March 19th, 2010

I chaired a ‘Mipim in Manchester’ roundtable event that was organised by marketing and PR agency MC2 this week, where the invited guests of regeneration experts and property sector representatives discussed how the forthcoming General Election and a potential change of Government may impact on the future of the North West.

There was little appetite for the abolition of the Northwest Development Agency. Though most delegates agreed that the agency should be streamlined, most felt that it is a force for good, and that axing it would simply create a vacuum just at the very time we need continuity and drive.

Other than Manchester, it was felt that the rest of the region’s local government movement does not have the capacity to deliver economic development policy, and it was strongly believed that parochialism would replace strategic thinking should existing NWDA powers be transferred to Council’s.

I was surprised by the almost unanimous view that public expenditure cuts should be delayed. If the cuts are implemented too quickly, it was suggested that it would undermine what is a fragile economic recovery. That a plan to reduce the budget deficit must be put in place was accepted, but the cuts process should be phased over years rather than months.

In terms of the banks, and their current behaviour, there was little cause for optimism. Most banks are still risk averse, and there was a feeling in the room that even when deals were being approved, the charges and interest rates being imposed were proving prohibitive.

The property sector needs to be more innovative in putting deals together in future, forging closer links with the public sector, and looking at alternative funding sources. Could the Government be involved in creating funding models that encourage regeneration and offer some incentives to investors through the tax system?

The Manchester initiative at Spinningfields and the East Manchester regeneration proposals were cited as pro active local government making a positive difference.

The planning system is still seen as too complex, and a plea to whoever becomes the party in charge was ‘please don’t tinker for the sake of it.’

Too often a new Government believes that it has to announce an initiative a day, and is determined to rip up anything and everything the previous lot did. If it’s not broke, don’t fix it was a clear message coming from the group.

A couple of one liner’s. Abolish property tax. Try and take politics out of planning. And, if the North is to reduce the divide with the South, we need to recognize and accept that Manchester is the premier Northern city that can act as the hub for regional growth.

Attendees at the event were: Anthony Furlong (Sheppard Robson); John Moffat (Nikal); Nick Mullins (CBRE);Simon Millington (Space invader); Nik Puttnam (Central Salford URC); Matthew Mackay (Arcadis); Chris Rix (Deloitte); Mark Gaffney (Halliwells) and Alex Anderson (ISG).

Thanks to Clare Lawrence from MC2 for putting together such an excellent event.

BRIGHT MARKETING

Friday, March 12th, 2010

As some of you may know, I host a radio programme on Sunday morning’s on City Talk 105.9 FM. This week, I will be talking to the author of recently published business ‘handbook’ ‘Bright Marketing’ Robert Craven.

Robert was a keynote speaker at the excellent Small Firms Summit event organised by Private Sector Partners (PSP) in Burnley recently. He is an energetic and engaging presenter, described by the Financial Times as an ‘entrepreneurship guru.’

He heads up the Directors Centre, and his latest book challenges conventional business thinking, particularly in the area of PR and marketing.

He asks why should people bother to buy from you when they can buy from the competition? What makes your business different from the rest?

Robert contends that by midday of a typical day, we have seen or heard some 4,000 marketing messages-in newspapers and magazines, on the television and radio. Much of this ‘noise’ he argues, fails.

He explores how businesses can ‘stand out from the crowd.’ His methods are, in part common sense, but also somewhat controversial. For example, how do you feel about putting your prices up by 10% and dumping what Robert describes as the ‘pond life’ of your customer base?

‘Bright Marketing’ is a fascinating read, well worth a look if you are hoping to shake things up a bit in your business. And, if you haven’t done so already, get hold of Seth Godin’s ‘Purple Cow’. This is another must read publication for any business owner manager.

FRANK MCKENNA’S SPEECH TO THE DMIB LAUNCH EVENT

Friday, March 12th, 2010

Well, at last downtown comes to Manchester. After establishing our brand in Liverpool six years ago, and Preston three years back, I’m absolutely delighted that we have been able to bring downtown to the premier city in the north.

It was, I suppose, almost inevitable that we would end up here one day, because the very idea of downtown was, at least in part, born out of a conversation that I had with Tony Wilson in 1999.

Tony told me about a pressure group he had been involved in following the IRA bombing of the city in 1996. Other members of the organisation included Tom Bloxham, Peter Saville and Colin Sinclair. They called themselves the ‘McEnroe group’ – as a ‘you cannot be serious’ commentary on Manchester’s agencies response to the incident. He told me that the group came up with some alternative proposals and suggestions, some of which were subsequently taken on board, and that a good deal of the private/public sector partnership that we take for granted in this great city now, had started with that initiative.

There were a lot of ‘you cannot be serious’ moments in and around Liverpool’s regeneration in 2004 and in the run up to the capital of culture year in 2008, and downtown, in a way, became the city’s ‘McEnroe group’.

That we started out very much as a property dominated lobby group, that has developed into a cross sector business club that influences every level of government, whilst also offering what we consider to be the very best business networking environments, both through the events that we organise, the business to business introductions we facilitate and our exceptionally strong on line presence  is testament to the 400 plus companies that have supported us since our inception, and the great team that we have built in that time.

So what is Downtown?

We work with the key decision makers from fast growing businesses; we work with them collectively and individually to make sure that they get the very best profile and marketing opportunities; quality and diverse networking environments and business support that means they can grow their companies more efficiently and effectively.

Our networking offer is second to none, and we do breakfast events, lunchtime gigs, more intimate chairman’s dinners and ‘sexy’ networking’. In other words, we cater for everyone’s needs.

It is estimated that in the other cities where downtown operates, we have facilitated business deals worth literally hundreds of thousands of pounds since 2004.

On the political side, we have a dialogue with politicians at a national, local and regional level. Over the past twelve months our members have met with the prime minister, the shadow chancellor, the shadow home secretary and the minister for schools and education.

We hope we positively influence some of their policy thinking, and we hope we help them to understand issues that face the private sector on a day to day basis.

Of course we know that in this city the public sector, particularly its local authority is one of, if not the, best at forging strong, genuine relationships with the private sector that often go on to deliver change and success.

We also know that people like Tom Bloxham, Peter Saville and Colin Sinclair, once the great agitators, have become part and parcel of the Manchester establishment, which ensures that those partnerships remain and progress.

You only have to look at media city, and the planned regeneration of east Manchester and oxford road to see that Manchester is continuing to modernise, renew and regenerate.

We hope that we can bring some new people to the table from the business community and with them some new ideas. Certainly, if we do, we know that there will be an opportunity for those ideas to be put forward and listened to.

The principle reason for this, as I indicated earlier, is the way in which the city council operates here. I have nothing but admiration for Sir Howard Bernstein and his colleagues and the work they have done to make Manchester the great city that it is today.

I have known Howard for almost twenty years now, and I wondered how he would react when I went to see him to tell him that I was thinking of launching downtown Manchester.

I needn’t have worried. He encouraged me, introduced me to people who have become our first sponsors, and of course, has agreed to speak to us all this evening. I will be back in a bit to say a few thank you’s, but in the meantime, can I ask you to give a warm welcome to the chief executive of Manchester city council, Sir Howard Bernstein.

ICONIC BRANDS HAVE TO MODERNISE TOO

Friday, March 5th, 2010

It was with sadness, if not much surprise, that I heard the news of Lewis’ closure. The legendary Liverpool department store will be closing its doors after over 100 years of trading, with the loss of around 300 jobs.

Every Scouser has a tale to tell about the grand old retail outfit. For my part, it was the first place where I visited Santa’s Grotto. Sir Paul McCartney once worked there, John Lennon is said to have met his first wife Cynthia outside Lewis’ for their first date, no doubt underneath the statue that is ‘exceedingly bare.’

The Liverpool One development, along with the soon to be constructed Central Village scheme has, of course, contributed to Lewis’ demise. However, long before the modernisation of Liverpool city centre, Lewis’ was in difficulty, and has almost closed on at least two previous occasions during the recent past.

As with traditional names such as Woolworths and Ethel Austen, Lewis’ has failed to renew and re invent itself as a relevant retail offering for the twenty first century shopper. Discussing this with Aurora Media boss Jon Egan he amusingly, though it has to be conceded accurately, compared Lewis’ to Grace Brothers, the store from sitcom ‘Are You Being Served?’

Historical? Yes. Quaint? Yes. Fit for purpose in 2010?

As with all businesses, particularly in a sector as harsh as retail, you cannot survive on reputation and past glories alone.

Maybe that is something our city’s two football clubs need to remember before dismissing so readily, if reports in the local media this week are to be believed, the idea of a shared stadia.

Neither Liverpool nor Everton have anywhere near the resources required to build a stadium on their own. Why then such vehement opposition to even exploring the possibility of a shared home?

And for all of you died in the wool Blues and Reds who say they would rather see Torres and Arteta in a Manchester City shirt than share a ground with their rivals think on this.

Figures revealed this week that Match day revenues for Manchester United are £108.8m compared to £42.5m at Liverpool. Everton will be some way below that again. It is now a combined twenty years since either Merseyside club won a major honour (Liverpool may yet win the Europa League this season, but does anyone care). There is a very real possibility that Liverpool will fail to qualify for the Champions League for the first time. Everton’s hopes of any European competition next term look remote.

I repeat. As with all businesses, you cannot survive on reputation and past glories alone.